By me zajimalo,kde jsou ti co tady breceli,ze se na novy BMW neda koukat a ,ze se nelibi nikomu na svete:-).Mozna oprasuji svoje 25 let stary skodovky,protoze konecne pochopil,ze pro BMW nejsou cilova skupina.
Houby. Zlaty voci. I vedeni BMW priznalo, ze novy design byla chyba. Obzvlaste nejvyssi rada. Ta musela dostat honem rychle facelift, aby zakaznici neutekli k M.B. nebo AUDI. Sef dokonce rekl, ze chtel, aby vypadalo jinak. Ale ze se to "jinak" nepovedlo. Stejne tak jako ten integrovany centralni ovladaci panel. Hovadina. Ostatne, koho by bavilo muset 8 x kliknout, nez se zmeni nastaveni klimatizace? - kdyz v aute za 10 t eurodolaru staci poslepu pohnout koleckem a za 1s to vyridit.... BTW: takhle ma vypadat: [odkaz]
Top Gear, June 2004
'Our new design was wrong'
BMW Boss's Shock Admission
You knew it, we knew it, anyone with any taste new it - BMW's 7-series is horrible. Now it seems BMW knows it too.
BMW has finally admitted what everyone in the car world has long known: the current 7-series is a disaster. In an interview with American business magazine Fortune, Helmut Panke, BMW's chairman, said: "I admit the intensity of the public debate over our new design (which began with the 7-series) did surprise me. There are still too many articles focusing on 'I wish this car looked different blah, blah, blah.' The 7-series was a combination of completely new technology with new design direction. The key point is that we should never make big steps in strategic directions without preparing our customers."
Panke is the first BMW executive to publicly acknowledge what many Munich insiders have privately been saying about the 7-series - that BMW made a big mistake in launching Chris Bangle's new design direction and the complex i-Drive system at the same time in the most conservative sector of the market with no explanation.
Panke's comments have been greeted with relief in Munich. "It's a weight off everyone's shoulders," one insider said. "Panke has finally said what we all knew but could not say - that we tried to do too much, too soon with the 7-series and we did it in the wrong market. We were too far ahead of the audience and lost a lot of goodwill. It was a real own goal that has overshadowed the launch of the very good cars that have followed the 7-Series."
Panke's admission is part of a new PR approach by BMW. As sales of the Z4, the new 5-series and the 6-series rise, BMW execs are admitting past failings. At a recent private dinner in Spain, one senior BMW board member told journalists that BMW had done "an absolutely lousy job" of explaining the firm's new design and its minimalist cabin controls.
Even Chris Bangle himself has admitted making mistakes - although not when it comes to design. At a recent lecture at the Design Museum in London, he said: "Did we move in the right direction with design? Yes. Could we have done more to explain what we were doing and why? Yes."
Privately, Bangle believes that the BMW board were too slow to wake up to the scale of his design changes. They failed to explain his new modernist style and when it became clear that customers loved the 7-Series' performance but hated the looks and i-Drive, they acted too slowly to address the concerns.
The top-of-the-range 7-Series was launched two years ago. In spite of the chorus of criticism it attracted and sluggish sales - in particular in BMW's core German market - BMW insisted customers would learn to love it. However, last year executives rushed through a facelift designed to smooth the car's sharp edges, reduce its bulky profile and soften the clunky bootlid.
The new 7-Series will be unveiled later this year. BMW hopes its launch will mark the end of one of the most awkward chapters in the company's history
chci jen připomenout že BMW bylo absolutně první s iDrivem a M.B. i Audi tupě kopírovali, zrovna tak BMW je průkopník v technologických věcech takže se celkem dá očekávat, že bude mít své mouchy.
Zeptejte se na Audi A8 kolik má chyb a jaká má potíže s elektronikou :-(